10/26/2021
ViewSonic Corp., a leading global provider of visual solutions has recently received two IMPACT awards for Best Social Media Campaign and Best Content Innovation. The awards were given as part of the Internet Marketing Association’s annual IMPACT Conference, which celebrated its tenth year in Las Vegas at the beginning of the month. The annual IMPACT Awards exemplify best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment.
Best Social Media Campaign: Color of Kindness
The winning entry for Best Social Media Campaign from ViewSonic came about from a desire to reach the company's ColorPro audience in these trying times. The campaign, entitled Color of Kindness, sought to promote compassion and beauty through creativity and to help connect photographers around the world to share their work and inspire others. The global campaign ran in August 2020, and was sponsored by ViewSonic and their partners Blurb, Shoot the Frame, Tinyspace and TourBox.
The campaign was promoted using social media and received over 2,100 photo entries from 18 countries. Additionally, the campaign earned 7,599,496 total impressions, 259,554 likes and shares, with the ColorPro Instagram account gaining over 1,000 followers. The campaign and the contest winners were announced on November 13, 2020, World Kindness Day.
Best Content Innovation: In This Together
ViewSonic’s compelling content innovation earned them a second IMPACT award. “In This Together” was developed to foster a sense of togetherness and had the goal of reaching out to teachers and administration to let them know that “we can get through this together.” The integrated campaign ran across organic search, display, email, and social media marketing and was designed to show how ViewSonic can help with the hybrid teaching environment.
This remarkable campaign garnered an incredible amount of attention and involved Grammy-nominated artists. The “In This Together” video series was done by Louis York, a Grammy-nominated songwriting and production duo. The series received 7.5 million views, with one video receiving almost 4 million views alone. The campaign also increased traffic to education pages by 120% and blog visits by 91%, in addition to having 37 million impressions in their advertising push.
