31/05/2021
ViewSonic Corp., a leading global provider of visual solutions, achieved another milestone in Q1 2021. It topped the market to become the No.1 brand in the Digital Light Processing (DLP) projectors worldwide by sales volume, a significant growth from its No.3 position in 2020, according to the latest findings from Futuresource[1]. As the fastest-growing brand in the projector market, ViewSonic has continued strong growth in the past few years. From 2017 to 2020, the overall projector market dropped 35% in sales volume, but ViewSonic bucked the trend and grew 40%.
In Q1 of 2021, ViewSonic saw an 18% year over year (YOY) increase while the overall market dropped 5%. To further analyze ViewSonic’s outstanding market performance, the growing regions include Europe, which saw a 50% growth, and Asia-Pacific, with a 25% increase. The segments that saw the biggest jumps in sales were Ultra Mobile with 93% and Dedicated Home Cinema at 82%.
DLP projectors continue to grow and have become the No.1 display technology of projectors since Q2 of 2020. Because of its digital processing nature, DLP technology can conduct precise control for consistent performance over time and provide long-lasting accurate colors without degradation. With precise reflective imaging, DLP projectors offer better image quality that is seamless, sharp, and smooth.
ViewSonic’s projector offerings cover diverse product lines in both commercial and consumer applications. With a distinctive vision and forward-thinking mindset, ViewSonic made an early move to increase investments in the growing B2C segments, specifically focusing on innovative smart LED projectors. Two key segments are the innovative portable and home entertainment projectors. Both segments saw significant growth during the pandemic, showing that smart LED projectors can become home appliances with versatile applicability for everyday use.
By recognizing that LED projectors are the future, ViewSonic invested heavily in the latest LED technology. ViewSonic’s comprehensive smart LED projector lineup includes the portable M Series for an exciting on-the-move lifestyle, and the flagship X series for premium home entertainment with 4K image quality and smart functionality. ViewSonic entered the LED projector segment in 2017 and became the world’s No.2 LED projector brand in 2020. Since 2020, ViewSonic has become the No.1 LED projector brand in Europe[2].
With more people changing their daily life arrangements and spending more time entertaining, working, and schooling at home, they will continue to turn to products that facilitate this new lifestyle. ViewSonic will keep up the aim to deliver smart, reliable solutions with unparalleled audiovisual quality and user-centric designs, making these projectors truly indispensable in the home, at work, and for schooling.
[1]Source: The Projectors Quarterly Market Tracker Report, Quarter 1 2021, Futuresource
[2]Includes Turkish Market